Simon Beyer is a respected thought leader on AI, digitalization, and human behavior. For over 20 years, he's helped leaders and organizations understand how technology and human nature intersect — and what it takes to adapt in a world where digital and human capabilities must be held in balance.

With an insatiable curiosity and a constant drive to learn, Simon approaches his work grounded in one core belief: the world is complex, and people rarely act rationally. Drawing on a background spanning economics, digitalization, AI, digital marketing, and management consulting, he makes complex questions about technology and human behavior clear, relevant, and actionable — helping people understand why we react to technology the way we do, and what it takes to shift mindset and decision-making at every level.

Simon is an accomplished keynote speaker working across Europe and a recurring advisor to individuals and organizations. He is also the author of a book on organizational adaptation in a world where technology plays an ever-growing role. He lives with his family on Kungsholmen in Stockholm.